{"id":58,"date":"2024-12-07T05:12:59","date_gmt":"2024-12-07T05:12:59","guid":{"rendered":"http:\/\/lizethgalvez.com\/what-we-do\/"},"modified":"2025-01-15T18:13:27","modified_gmt":"2025-01-15T18:13:27","slug":"servicios","status":"publish","type":"page","link":"https:\/\/lizethgalvez.com\/en\/servicios\/","title":{"rendered":"Services"},"content":{"rendered":"
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<\/div>

Digital Services to Boost Your Business<\/p><\/div>\n\n\n\n

Services<\/h1><\/div>\n<\/div><\/div>\n\n\n\n
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01<\/h6>
Consulting<\/h5><\/div><\/div><\/div><\/div>\n\n\n\n

UX & UI<\/h2>

As your consultant, I empathize with your users, define key problems, design innovative solutions, and conduct user testing to ensure effective results.<\/p><\/div>\n<\/div><\/div>\n\n\n\n

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Empathize<\/h4>

Deeply understanding users involves gathering key information about their emotions, behaviors, and expectations through interviews, surveys, empathy maps, direct observation, and co-creation. This approach ensures a comprehensive view to effectively address their needs and challenges.<\/p><\/div>\n<\/div>\n\n\n\n

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<\/path><\/svg><\/span>Interviews<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Surveys<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Empathy Map<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Unobtrusive Observation<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Co-Creation<\/span><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n
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Define<\/h4>

I identify key problems based on the collected information, organizing and analyzing data to establish specific needs. I use techniques such as benchmarking and visual tools, prioritizing insights and defining strategic objectives that guide the development of effective solutions.<\/p><\/div>\n<\/div>\n\n\n\n

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<\/path><\/svg><\/span>Benchmarking<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Data Analysis<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Insight Prioritization<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>User Persona (Buyer Persona)<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Journey Map As-Is y To-Be<\/span><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n
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Ideate<\/h4>

I generate creative ideas and solve key problems using tools such as pain mapping and problem statements to identify opportunities. Through Design Sprints, I develop visual concepts with Big Ideas Vignettes and prioritize the most viable solutions using a Prioritization Grid, ensuring an innovative and structured approach.<\/p><\/div>\n<\/div>\n\n\n\n

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<\/path><\/svg><\/span>Pain Mapping:<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Problem Statement<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Design Sprint<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Big Ideas Vignettes<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Prioritization Grid<\/span><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n
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Prototype<\/h4>

I create functional solution models using wireframes to define the basic structure, which is then showcased in interactive prototypes to simulate the experience and validate functionalities. I apply constant iteration based on feedback to refine interactions, ensuring optimal preparation for usability testing.<\/p><\/div>\n<\/div>\n\n\n\n

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<\/path><\/svg><\/span>High-Fidelity Wireframes<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Information Architecture<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Sketching<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>User Flows<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>UI Design in Figma, Axure, or XD<\/span><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n
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Test<\/h4>

I validate solutions with users through usability
testing in real or simulated environments.
By collecting qualitative and quantitative feedback, I identify areas for improvement and necessary adjustments to the prototype. I then present the results, recommendations, and key findings to ensure the project meets its objectives.<\/p><\/div>\n<\/div>\n\n\n\n

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<\/path><\/svg><\/span>User Testing<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Card Sorting<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Prototype Adjustments<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Documented Report<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Prototype Delivery in Figma, Axure, or XD<\/span><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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02<\/h6>
Design<\/h5><\/div><\/div><\/div><\/div>\n\n\n\n

Visual Design and Branding<\/h2><\/div>\n<\/div><\/div>\n\n\n\n
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Web & Mobile App Design<\/h4>

Attract your customers with an engaging website and organically promote your products and services. Simplify your processes by digitizing manual services through a custom-designed platform, available as a web version or a mobile app.<\/p><\/div>\n<\/div>\n\n\n\n

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<\/path><\/svg><\/span>Responsive Web Design<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Hosting Service<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Monthly & Annual Support<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>App Development<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Service Digitalization<\/span><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n
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Visual Identity & Branding<\/h4>

I design logos for businesses, creating a visual identity with a usage manual to ensure alignment between the brand\u2019s purpose and its visual representation. <\/p><\/div>\n<\/div>\n\n\n\n

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<\/path><\/svg><\/span>Logo Design<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Brand Guidelines<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Brochures & Flyers<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Large Format Prints & Banners<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Merchandising Design<\/span><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n
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Advertising Strategies<\/h4>

I combine creativity and functionality to create advertising and digital materials aligned with your business objectives.<\/p><\/div>\n<\/div>\n\n\n\n

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<\/path><\/svg><\/span>Trade Show Advertising<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Ads & Promotions<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Landing Pages<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>SEO Positioning<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Competitor Analysis<\/span><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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03<\/h6>
Training<\/h5><\/div><\/div><\/div><\/div>\n\n\n\n

Training & Workshops<\/h2><\/div>\n<\/div><\/div>\n\n\n\n
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Infographic Workshop<\/h4>

\u00abCommunicate data with clarity and creativity.\u00bb
<\/strong>Learn how to transform complex data into impactful visualizations that inform and engage. This workshop will guide you from conceptualization to the creation of effective infographics.<\/p><\/div>\n<\/div>\n\n\n\n

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<\/path><\/svg><\/span>Fundamentals of Data Visualization<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Types of Charts and When to Use Them<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Design and Visual Hierarchy<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Color and Typography Selection<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Digital Tools for Creating Infographics<\/span><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n
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Design Thinking Workshop<\/h4>

\u00abSolve problems with innovation and empathy.\u00bb
<\/strong>Explore the stages of Design Thinking to create human-centered solutions and foster creativity.<\/p><\/div>\n<\/div>\n\n\n\n

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<\/path><\/svg><\/span>Introduction and Fundamentals of Design Thinking<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Techniques for Empathizing with Users<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Defining Key Problems<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Generating Innovative Ideas<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Prototyping and User Testing<\/span><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n
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Prototyping Workshop<\/h4>

\u00abTurn your ideas from concept to action.\u00bb
<\/strong>Create interactive prototypes to validate ideas and enhance digital products. Learn essential techniques and tools<\/p><\/div>\n<\/div>\n\n\n\n

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<\/path><\/svg><\/span>Types of Prototypes and Their Purpose<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Wireframe Design<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Interactive Prototypes with Key Tools<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Iteration and Improvement Based on Feedback<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Preparation for Usability Testing<\/span><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Your Attractive Heading Servicios UX & UI Transformo plataformas digitales combinando investigaci\u00f3n, dise\u00f1o y pruebas para garantizar soluciones funcionales e intuitivas. Mi enfoque se basa en el proceso de Design Thinking, que explico a continuaci\u00f3n: Empatizar Comprender profundamente a los usuarios implica recopilar informaci\u00f3n clave sobre sus emociones, comportamientos y expectativas mediante entrevistas, encuestas, mapas […]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-58","page","type-page","status-publish","hentry"],"aioseo_notices":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"ventas@lizethgalvez.com","author_link":"https:\/\/lizethgalvez.com\/en\/author\/ventaslizethgalvez-com\/"},"uagb_comment_info":0,"uagb_excerpt":"Your Attractive Heading Servicios UX & UI Transformo plataformas digitales combinando investigaci\u00f3n, dise\u00f1o y pruebas para garantizar soluciones funcionales e intuitivas. Mi enfoque se basa en el proceso de Design Thinking, que explico a continuaci\u00f3n: Empatizar Comprender profundamente a los usuarios implica recopilar informaci\u00f3n clave sobre sus emociones, comportamientos y expectativas mediante entrevistas, encuestas, mapas…","_links":{"self":[{"href":"https:\/\/lizethgalvez.com\/en\/wp-json\/wp\/v2\/pages\/58","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lizethgalvez.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lizethgalvez.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lizethgalvez.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lizethgalvez.com\/en\/wp-json\/wp\/v2\/comments?post=58"}],"version-history":[{"count":40,"href":"https:\/\/lizethgalvez.com\/en\/wp-json\/wp\/v2\/pages\/58\/revisions"}],"predecessor-version":[{"id":1445,"href":"https:\/\/lizethgalvez.com\/en\/wp-json\/wp\/v2\/pages\/58\/revisions\/1445"}],"wp:attachment":[{"href":"https:\/\/lizethgalvez.com\/en\/wp-json\/wp\/v2\/media?parent=58"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}