Digital Services to Boost Your Business

Services

01
Consulting

UX & UI

As your consultant, I empathize with your users, define key problems, design innovative solutions, and conduct user testing to ensure effective results.

Empathize

Deeply understanding users involves gathering key information about their emotions, behaviors, and expectations through interviews, surveys, empathy maps, direct observation, and co-creation. This approach ensures a comprehensive view to effectively address their needs and challenges.

Interviews
Surveys
Empathy Map
Unobtrusive Observation
Co-Creation

Define

I identify key problems based on the collected information, organizing and analyzing data to establish specific needs. I use techniques such as benchmarking and visual tools, prioritizing insights and defining strategic objectives that guide the development of effective solutions.

Benchmarking
Data Analysis
Insight Prioritization
User Persona (Buyer Persona)
Journey Map As-Is y To-Be

Ideate

I generate creative ideas and solve key problems using tools such as pain mapping and problem statements to identify opportunities. Through Design Sprints, I develop visual concepts with Big Ideas Vignettes and prioritize the most viable solutions using a Prioritization Grid, ensuring an innovative and structured approach.

Pain Mapping:
Problem Statement
Design Sprint
Big Ideas Vignettes
Prioritization Grid

Prototype

I create functional solution models using wireframes to define the basic structure, which is then showcased in interactive prototypes to simulate the experience and validate functionalities. I apply constant iteration based on feedback to refine interactions, ensuring optimal preparation for usability testing.

High-Fidelity Wireframes
Information Architecture
Sketching
User Flows
UI Design in Figma, Axure, or XD

Test

I validate solutions with users through usability
testing in real or simulated environments.
By collecting qualitative and quantitative feedback, I identify areas for improvement and necessary adjustments to the prototype. I then present the results, recommendations, and key findings to ensure the project meets its objectives.

User Testing
Card Sorting
Prototype Adjustments
Documented Report
Prototype Delivery in Figma, Axure, or XD
02
Design

Visual Design and Branding

Web & Mobile App Design

Attract your customers with an engaging website and organically promote your products and services. Simplify your processes by digitizing manual services through a custom-designed platform, available as a web version or a mobile app.

Responsive Web Design
Hosting Service
Monthly & Annual Support
App Development
Service Digitalization

Visual Identity & Branding

I design logos for businesses, creating a visual identity with a usage manual to ensure alignment between the brand’s purpose and its visual representation.

Logo Design
Brand Guidelines
Brochures & Flyers
Large Format Prints & Banners
Merchandising Design

Advertising Strategies

I combine creativity and functionality to create advertising and digital materials aligned with your business objectives.

Trade Show Advertising
Ads & Promotions
Landing Pages
SEO Positioning
Competitor Analysis
03
Training

Training & Workshops

Infographic Workshop

«Communicate data with clarity and creativity.»
Learn how to transform complex data into impactful visualizations that inform and engage. This workshop will guide you from conceptualization to the creation of effective infographics.

Fundamentals of Data Visualization
Types of Charts and When to Use Them
Design and Visual Hierarchy
Color and Typography Selection
Digital Tools for Creating Infographics

Design Thinking Workshop

«Solve problems with innovation and empathy.»
Explore the stages of Design Thinking to create human-centered solutions and foster creativity.

Introduction and Fundamentals of Design Thinking
Techniques for Empathizing with Users
Defining Key Problems
Generating Innovative Ideas
Prototyping and User Testing

Prototyping Workshop

«Turn your ideas from concept to action.»
Create interactive prototypes to validate ideas and enhance digital products. Learn essential techniques and tools

Types of Prototypes and Their Purpose
Wireframe Design
Interactive Prototypes with Key Tools
Iteration and Improvement Based on Feedback
Preparation for Usability Testing
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